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Boost Your Year-End Fundraising: Lessons and Strategies from the Field

November 5, 2025

1:00 pm - 2:15 pm ET

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Does your year-end fundraising campaign need a boost? As the most important campaign of the year for most news nonprofits enters its most intensive phase, hear from experts about what works for them and get tips to fine-tune your fundraising or craft an effective year-end push.

Whether you’re running your first year-end campaign or looking to sharpen your approach, this session will offer concrete ideas, examples from peer newsrooms, and tools to set you up for success. Participants will have the opportunity to ask timely questions about their campaigns — what’s working, what could be improved, and how to strengthen future efforts.

Presenters:

  • Marvin Vilma, Chief Development Officer, The Pivot Fund
  • Donna Ladd, CEO, Co-founder, and Editor, Mississippi Free Press and Jackson Free Press; Founder and Director, Mississippi Youth Media Project
  • Kay Dervishi, Development Manager at Documented

Moderator:

Margaret Coker, Co-founder and Editor-in-Chief, The Current