The Root and the case for culturally competent Black media

Sometimes Things Just End The Root — a digital website that boasts that it provides news with a Black perspective for Black people —  has lost more than two-thirds of its writers, journalists, popular and noted columnists, and content producers, an analysis of the masthead shows.  In April, the site’s former celebrated editor-in-chief, Danielle Belton,Continue reading “The Root and the case for culturally competent Black media”

Reconnecting with advertisers in a post-pandemic world

Two years into a global pandemic, the advertising rules for local news organizations have been upended. Unable to go into stories or access newspapers, an entire consumer base has been re-educated to interact digitally with brands, including local businesses.  Building loyalty and memberships are now even more important when it comes to our brands andContinue reading “Reconnecting with advertisers in a post-pandemic world”