Joanne Griffith

Joanne Griffith is the chief content officer of American Public Media’s Marketplace, where she oversees the multichannel strategy across broadcast, on demand and digital platforms. She joined Marketplace in 2025 after four years leading podcast strategy for APM Studios. In that time, Joanne developed the editorial framework that led to 31% of the audience identifying as Black or Hispanic, and 18-35-year-olds representing 47% of the audience — the future of public media. As an entrepreneurial leader, she is also the founder of En(title)d! a conversation and coaching space that supports leaders focused on building audiences that reflect the world. As a creative of close to 30 years Joanne has led teams at ESPN’s award-winning 30 for 30, LAist and the BBC, and she’s the creator of The Get Free Guide newsletter. A Brit, Joanne now calls Los Angeles home.