Minnesota Community News Landscape Today

Minnesota’s news and media landscape is evolving in response to the state’s changing
demographics. Once predominantly White, the state has seen significant growth in
communities of color, largely driven by immigration. Despite this demographic shift, traditional media in Minnesota has struggled to provide inclusive coverage, often leaving these growing communities underserved or misrepresented. As a result, these communities have turned to nontraditional media sources, such as social media, digital platforms, and media entrepreneurs within their communities, to access reliable news and information.

This report highlights the rapidly changing news landscape in Minnesota and the rise of media entrepreneurs who serve the state’s diverse communities. It also calls for strategic
philanthropic investment in emerging media outlets and for traditional media to embrace more inclusive practices to better serve Minnesota’s diverse and growing communities.