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Grantee Spotlight

Davis Broadcasting Shows Digital Ads Can Work for Radio Networks

Davis Broadcasting

Columbus, GA

years active

2023

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Young Black woman and mature Black man smiling and working in an audio production studio.
Janell Williams records a segment at the Davis Broadcasting studio, where she is assisted by Kenya White, the station’s longtime Program and Music Director, also known to listeners as DJ OO KEE.

Davis Broadcasting is Georgia’s largest and 36-year-old Black-owned radio network, with stations in Columbus and Atlanta serving predominantly African American and Hispanic audiences with music, culture, community news, and sports. With Pivot funding, Davis hired a digital advertising director who helped generate more than $75,000 in revenue in his first six months (ultimately the effort generated more than $100,000 in new revenue), leveraging the broadcaster’s websites.

In the process, he helped dozens of small, local businesses learn how to use digital ads to expand their reach online.

Davis received funding from Pivot Fund in partnership with Courier Eco Latino, a bilingual news outlet also based in Columbus. It led to a regular newscast on Davis by Courier publisher Wane Hailes, but ultimately Davis did not fully integrate digital sales into its business, and the Courier continued solo as a Pivot grantee in the second year of the grant period.

Smiling Black woman wearing a vibrantly printed dress in a working news studio.
Davis Broadcasting Vice President Geniece Granville at one of her studios in Columbus, GA.