Reconnecting with advertisers in a post-pandemic world

Two years into a global pandemic, the advertising rules for local news organizations have been upended. Unable to go into stories or access newspapers, an entire consumer base has been re-educated to interact digitally with brands, including local businesses. 

Building loyalty and memberships are now even more important when it comes to our brands and customers. Advertisers want segmentation, targeting, clear and transparent communication, content, project affinity, and fulfillment. Not only do consumers expect to have discrete one-on-one intimate relationships with brands and businesses, they demand it. The Pivot Fund is hosting a webinar to help local media organizations better understand what all of this means in terms of reconnecting with local advertisers and connecting them to our readers, viewers, and listeners in a post-pandemic world. 

The webinar will take place on Dec. 8, 2021, at 11 a.m. EST. Register here to attend. 

QCity Metro Publisher Glenn Burkins and its chief revenue officer, Bethany Lane will moderate the webinar.  Expert panelists include: