Community First: NotiVisión Georgia’s Path to 2.2M Views

NotiVisión Georgia isn’t just growing—it’s reshaping what community journalism looks like in a digital-first world. With 2.2 million views on Facebook and an expanding role in public safety outreach, this Spanish-language newsroom is proving what’s possible when local media stays rooted in community while embracing innovation.

A big part of that success comes down to relevance and timing. Whether it’s hurricane alerts or immigration updates, NotiVisión delivers the information that Latino communities in Middle and South Georgia actually need—when they need it. They produce daily content in formats ranging from short-form reels and explainers to graphics and live interviews, all designed with one thing in mind: meet people where they are.

But it’s not just about volume—it’s about intention. NotiVisión actively analyzes how their audience engages, using Facebook’s backend tools to track what works and when. That data-driven approach shapes everything from publishing schedules to visual style, reinforcing a core commitment to quality journalism that is fast, accessible, and deeply responsive.

“We’ve had to learn to transform journalism—to keep it high-quality, but faster, more direct, and responsive to what the audience actually needs,” said Mónica Pirela, Founder and CEO of NotiVisión Georgia. “It’s not the same journalism we practiced 10 years ago.”

Expanding Community Reach

NotiVisión’s social-first strategy is doing more than boosting metrics—it’s opening up access to critical information in communities that have long been left behind. In parts of Middle Georgia, where word-of-mouth was once the primary source of news, NotiVisión filled a long-standing gap.

“People started asking for more,” Pirela said. “They wanted trustworthy news, in a language they understood.”

Of course, growth comes with its share of pressure. A small team manages a growing audience across multiple platforms while working to maintain momentum. Like many local newsrooms, they face the challenge of scaling impact without burning out. That’s why NotiVisión is now launching donation campaigns, seeking new investment, and engaging in training opportunities through initiatives like Press Forward to build a more sustainable financial model.

Partnering for Public Safety

Their role as an essential information source was on full display during a recent Emergency Preparedness Fair organized by the Macon-Bibb Emergency Management Agency. NotiVisión Georgia was the only Spanish-language media outlet invited to the event to share information as a trusted strategic partner in delivering life-saving information.

“We were there not just as media, but as a strategic partner of the agency, sharing a common goal: ensuring our community is informed and prepared—in their own language—especially as hurricane season begins,” said Pirela.

That kind of partnership doesn’t happen overnight. It’s been built on consistency and trust, as public officials increasingly turn to NotiVisión to communicate directly with Spanish-speaking residents. From emergency alerts to interviews with local leaders, NotiVisión has become the bridge that ensures no one is left behind in times of crisis.

Earned Recognition

NotiVisión’s commitment to community isn’t just resonating with audiences—it’s being recognized by the industry. The newsroom earned a regional Emmy for its series on domestic violence and is now nominated for another, this time for Falsos abogados estafan a familias en Georgia, a piece focused on individuals falsely presenting themselves as attorneys to scam families. 

That recognition is hard-earned. It reflects a newsroom that’s grounded in service and driven by impact—one that shows up, listens, and evolves alongside its audience.

So what’s next? More content. More training. More tools to meet the moment.

“You have to continue producing good journalism,” Pirela said, “but you also have to be open to change. The message only matters if it reaches the people who need it.”