Strengthening Local News Ecosystems: 2024 Report

What is it and why is it important?

The 2024 Local News Ecosystems report from Democracy Fund highlights the deepening crisis in local journalism, especially in underserved and BIPOC (Black, Indigenous, and People of Color) communities. As more newspapers shut down, over 200 counties across the U.S. are left without any local news outlet, creating information gaps and allowing misinformation to spread. The report makes clear that community-driven journalism, especially from BIPOC-led outlets, is vital to rebuilding trust and keeping communities informed.

For publishers like you, the report provides critical insights on how to sustain local journalism amid growing challenges. The findings emphasize the importance of diverse revenue models, community engagement, and strategic partnerships to ensure the future of local news.

Key Findings Across Local News Ecosystems

The Local News Ecosystems report paints a sobering picture: “Since 2005, the U.S. has lost more than 2,500 local newspapers, leaving vast stretches of the country in news deserts.”. This problem is particularly acute in states with large, diverse populations like Texas, Georgia and California. The lack of local journalism in these areas undermines informed civic engagement, making it harder for residents to access credible, relevant information about their own communities.

“BIPOC-led outlets play an essential role in filling these information gaps, as they reflect the voices and lived experiences of the communities they serve,”according to the report. Yet, these outlets often face greater challenges in maintaining financial sustainability, largely due to a lack of access to traditional funding streams.

Why Revenue Diversification is Critical

The report stresses that “news outlets must adopt innovative revenue strategies to survive,” as advertising and traditional funding models no longer provide sufficient support. Publishers are encouraged to diversify their revenue through community events, digital services, and partnerships with local businesses.

One success story highlighted in the report demonstrates how a publisher increased revenue by “25% through community-driven initiatives, including local events and partnerships.” This shows that with the right strategy, outlets can generate new income streams while continuing to serve their communities effectively.

Fostering Community Engagement and Trust

Engaging the community and fostering trust is another key recommendation from the report. “Communities are more likely to support local news outlets that engage them directly and reflect their experiences,” notes the report . This is especially true for BIPOC-led outlets, which often have deep-rooted connections with their audiences.

The report underscores the importance of leveraging digital platforms like social media to connect with readers. “Social media can be a powerful tool to reach new audiences and maintain ongoing relationships with existing ones,” the report advises. 

The Pivot Fund’s Role in Supporting Publishers

The Local News Ecosystems report identifies The Pivot Fund as a critical player in supporting BIPOC-led news organizations. The Pivot Fund provides financial grants, but more importantly, it offers culturally competent wraparound services that help these outlets overcome challenges unique to their operations.

The report points out that publishers backed by The Pivot Fund are more likely to “diversify their revenue streams through innovative models like events, sponsorships, and community partnerships,” which increases their chances of long-term sustainability . By providing strategic guidance alongside financial support, The Pivot Fund ensures that BIPOC-led newsrooms can build stable revenue models while continuing to serve their communities.

Strategic Partnerships for Sustainability

Another key finding from the report is the importance of strategic partnerships. “Collaborating with local businesses and community organizations helps amplify the reach of local news outlets and provides new opportunities for financial support.” In regions with news deserts, partnerships allow publishers to pool resources, share content, and ensure that vital information reaches those who need it most.

BIPOC-led outlets, in particular, benefit from forming alliances with like-minded organizations, as these collaborations help strengthen their ability to deliver community-specific news and build trust with their audiences.

Looking Ahead: Key Takeaways for Publishers

The Local News Ecosystems report provides a clear roadmap for publishers navigating the complex landscape of local journalism. Some of the actionable steps include:

• Diversify Revenue Models: To sustain your operations, explore new income sources, such as community events, digital services, and partnerships with local businesses.
• Engage Your Community: Build trust by creating content that reflects your audience’s needs, and use digital platforms to maintain ongoing relationships.
• Seek Strategic Support: Utilize resources like those provided by The Pivot Fund to develop sustainable financial models and strengthen your newsroom.
• Collaborate and Innovate: Form partnerships with other publishers, local businesses, and community organizations to increase your reach and ensure the future of local journalism.

Read the full report here.

See our report: https://thepivotfund.org/georgia-news-landscape