NotiVisión Georgia’s Growth Shows Why Community Media Matters

In Middle and South Georgia, where mainstream media rarely reaches and misinformation often thrives, NotiVisión Georgia is becoming an essential public service. The Spanish-language newsroom recently reached 2.2 million Facebook views in a single month—a 114% increase from the previous period—fueled not by clickbait, but by trust and community relevance.

This growth didn’t happen overnight. Over the past three years, The Pivot Fund has provided the flexible support, strategic guidance, and infrastructure investment needed to help NotiVisión scale its operations, deepen its reporting, and expand its reach. What began as a scrappy media startup is now one of the most influential and widely followed Spanish-language news outlets in the region.

And the accolades are catching up to the impact. After winning a regional Emmy last year for its coverage of domestic violence, NotiVisión was nominated again this year—this time for its investigation into scammers posing as lawyers to exploit immigrant families. This kind of watchdog reporting, rooted in lived experience and cultural fluency, is rare—and urgently needed.

Meeting Audiences Where They Are

Founder and CEO Mónica Pirela and her small, dedicated team produce daily content tailored to how their audience consumes news: short-form reels, Facebook Lives, explainers, and graphics—often informed by platform analytics and direct community feedback. Whether it’s hurricane alerts or urgent updates about immigration raids, NotiVisión delivers actionable information, in real time, in Spanish.

“We’ve had to transform journalism,” says Pirela. “To keep it high-quality, but faster, more direct, and responsive to what the audience actually needs.”

That responsiveness has made NotiVisión a trusted partner in public safety. When Macon-Bibb Emergency Management Agency hosted an Emergency Preparedness Fair, NotiVisión was the only Spanish-language outlet invited to distribute life-saving information to residents—in their own language.

Building Toward Sustainability

With visibility comes demand—and pressure. As NotiVisión grows, so does the strain on its small team. Like many grassroots outlets, they’re working to scale without burning out. With support from The Pivot Fund and training through Press Forward, NotiVisión is launching donation campaigns and exploring new revenue strategies to build a more resilient financial model.

This is exactly the kind of outlet philanthropy should be backing: trusted, audience-first, and community-rooted. NotiVisión is not only informing Latino families—it’s protecting them. It’s fostering civic engagement. It’s restoring trust in news.

“The message only matters if it reaches the people who need it,” says Pirela.

The Opportunity for Funders

NotiVisión Georgia is proof that when community media is given the resources to grow, it delivers measurable impact—fast. With deeper, sustained investment, it can go even further. Funders have a critical opportunity to help scale what’s already working and ensure journalism is not just preserved—but transformed.